Blog

At brightec we've used a number of different iPhone wireframing tools, but not found something that exactly suited what we were after. We needed something with the main UI elements but did not indicate a 'design', we wanted something that was pure wireframe.

I recently built a site for a client that had a fancy jQuery portfolio that slides up and down when an image is clicked. I tested it on all the major browsers and operating systems and then sent it for approval to our client. The report we got back was that it didn’t work on the iPad.

Facebook's latest feature called Timeline is now publicly available. What will this mean for users, and what will this mean for business?

It's no secret that web browsing on mobiles is on the climb in the UK, but until recently it's been difficult to know exactly how mobile browsing has been increasing. StatCounter has made accessing this information easier by using data taken from over 15 billion page views per month collected from across their network of over 3 million websites.

A recent study concluded that nearly half of smartphones sold in the UK are Android devices. This is compared to 18.5% being iPhones and 22.5% Blackberrys. The greatest surge in Android device uptake occurred in the 12 weeks leading up to 3 October 2010. Of course this does not mean that the iPhone is struggling. Apple’s brand loyalty is sky high and iOS is showing no sign of slowing down in creativity and usability. Android’s success is largely due to the fact that the operating system can be installed on a wealth of phones from multiple manufacturers (Samsung, Nokia, etc.) whereas iOS is only available on Apple products.

We're often asked how charities should use social media to raise awareness and support for their cause. In this article our Client Services Manager, Rich Crosby, will share his thoughts on the issue. There was a time when reaching a mass audience was only an option for large charities with deep pockets. The big guys like World Vision and the Christian Children's Fund had the cash for television and radio advertising, but the small charity with only three people in the office (one of whom is a 17 year-old intern trying to save the world) didn't stand a chance of being noticed.

There seems to be a lot of chatter about which is better when it comes to Facebook advertising; CPC (cost per click) or CPM (cost per metric, otherwise known as cost per 1000 impressions). I wanted to provide a brief article that cuts through some of the debate and provides some helpful advice. When it comes to Facebook advertising, whether you should choose CPC or CPM completely depends on your goal. If you are trying to simply get traffic to a website or promote a one-off product or event then CPC is the way to go.