There are big changes on the way for Facebook Fan pages, particularly if your company or organisation is already using the popular social media website to promote your brand.

Facebook's latest feature called Timeline is now publicly available. What will this mean for users, and what will this mean for business?

We're often asked how charities should use social media to raise awareness and support for their cause. In this article our Client Services Manager, Rich Crosby, will share his thoughts on the issue. There was a time when reaching a mass audience was only an option for large charities with deep pockets. The big guys like World Vision and the Christian Children's Fund had the cash for television and radio advertising, but the small charity with only three people in the office (one of whom is a 17 year-old intern trying to save the world) didn't stand a chance of being noticed.

There seems to be a lot of chatter about which is better when it comes to Facebook advertising; CPC (cost per click) or CPM (cost per metric, otherwise known as cost per 1000 impressions). I wanted to provide a brief article that cuts through some of the debate and provides some helpful advice. When it comes to Facebook advertising, whether you should choose CPC or CPM completely depends on your goal. If you are trying to simply get traffic to a website or promote a one-off product or event then CPC is the way to go.