Lowcostholidays were one of the UK’s leading holiday companies with over 2 million customers. This app was a groundbreaking project - the first of its kind to offer a complete holiday booking experience (flights and hotel) all within the app.
First in the UK
Upon its initial launch in July 2014, the lowcostholidays app, designed and built by Brightec, was the first in the UK app store to offer combined booking of flights and hotels from any major travel operator in the UK.
As of February 2015, the app was downloaded just over 440,000 times and had well over 100,000 active users. Most importantly for lowcostholidays, the app’s conversion rate was five times greater than the mobile website.
Lowcostholidays reported that in just 5 months, the app paid back 50% of their investment.
The app’s conversion rate was 5 times greater than the mobile website
Customer feedback on the app stores
"This app is very complete and intuitive. Fantastic design too!"
joamafer - 30 Oct 2014