Written by Matt Simmonds
Jan 29, 2016

Travel Marketing Awards

Multi-award winning app for Lowcostholidays

Award nomination

We were thrilled to be nominated for another award this week, this time for our Lowcostholidays app.

This already multi-award winning app has been nominated for Best use of Mobile or App at the Travel Marketing Awards.

These awards are well known within the travel industry and nominations are highly sought after. Previous nominees in the ‘Best use of Mobile’ category include; My Thompson, Expedia & Secret Escapes.

Our Lowcostholidays app previously won Best use of Mobile at the Travolution Awards (another leading awards event within the travel industry). And the app also won a silver award for Best Travel App at the 2015 App Design Awards at the end of last year.

First of its kind

Lowcostholidays are one of the UK’s leading holiday companies with over 2 million customers. This app was a groundbreaking project - the first of its kind to offer a complete holiday booking experience (flights and hotel) all within the app.

Upon it’s initial launch in July 2014 the lowcostholidays app, designed and built by Brightec, was the first in the UK app store to offer combined booking of flights and hotels from any major travel operator in the UK.

"The app’s conversion rate is 5 times greater than the mobile website"

Half a million

The app has been downloaded over half a million times and it has well over 100,000 active users. Most importantly for lowcostholidays, the app’s conversion rate is 5 times greater than the mobile website.

Lowcostholidays report that in just 5 months the app has already paid back 50% of their investment.

Read our case study all about the lowcostholidays app.

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