Brilliant, intuitive app design is what separates successful mobile apps in a competitive space and keeps users coming back time and time again.
User experience (UX) design isn’t simply about making an app look pretty and trendy. Good UX leads the user on an enjoyable and intuitive journey through all aspects of their interaction with the application. Our UX designers ensure our mobile apps are as user-friendly and engaging as possible.
We understand that good user experience design is crucial to the success of your app. Our award-winning designers hold industry-specific knowledge to ensure your mobile app’s UX design supports a seamless in-app journey and delivers a relevant, meaningful app interaction to your users.
Well researched and perfectly executed UX design brings the following benefits to your mobile applications:
Ease of use
Build brand trust
Increase customer loyalty
Lower support costs for businesses
Increase conversions
Create a memorable experience
Stand out from the competition
Increase customer satisfaction
UX and UI design go hand-in-hand and, as such, when we talk about one it’s inevitable we’ll talk about the other.
Despite the co-existence of user experience and user interface design, they are two very different things. While UX design is focused on designing the usability and making an app as intuitive as possible, UI design is focused on an app's visual and interactive features; everything from colour and animations to buttons and graphics.
Let’s take a look at both UX and UI design in a little more detail:
As we already know, UX considers the user’s experience from the moment they download the app to the moment they complete whatever purpose took them into the app. Good UX ensures that a user's journey through an app is intuitive and satisfying.
The goal is to provide a memorable in-app experience that is relevant to users and makes them want to return. Prioritising UX mobile app design encourages users to convert into customers and stay loyal to your brand for the long term.
User interface design is where we take the foundations of the page laid out in UX, and implement a consistent, appropriate aesthetic over that. It might be adopting and interpreting a client’s brand style or creating a new one. It should be accessible and intuitive, implementing standards across the product.
An app’s user experience is greatly influenced by the user interface. For example: an app that functions seamlessly (great UX) but doesn’t look beautiful (poor UI) won’t attract users. And an app that looks beautiful (great UI) but doesn’t function seamlessly (poor UX) won’t retain users.
You must have an app that does both!
Poor user experience will create friction for the user and they will be more likely to abandon your app in favour of the competition. No one wants to use an app that is difficult to navigate, slow loading, or has frustrating functionality issues.
A smooth user experience that lets users complete their goals with ease can boost your retention rates, increase customer loyalty, and build brand trust.
Users are at the very heart of everything we do at Brightec. We devote time to researching and understanding your users’ needs and designing mobile apps that put them in control.
We are experts at anticipating users’ needs and proactively looking for areas where they may need extra help. We ensure our mobile apps are decluttered, with every button, image and icon essential to functionality. Our carefully researched app designs are tested with real users to ensure the applications make life easier for users, whether they’re updating their pension or buying a train ticket.
We are proud to work with some of the UK’s biggest brands, delivering thoughtful tech solutions that support real people in their everyday lives. Explore how we’ve met users’ needs through our intuitive app designs in our portfolio.
At Brightec, we are proud to develop high-performing native applications for many fantastic clients. The native apps we’ve built have set our clients’ businesses apart from the competition and propelled them into great success. Here’s what our clients have to say about working with us:
‘The launch of the app did exactly what we wanted: it brought us another revenue stream and new loyalty customers. Our app also won retail app of the year.’
Catriona Morrison, Watersones
‘We conducted user research to measure the application’s efficacy, and we were pleased to find out that there was hardly any work for us to do in delivering our initial MVP. Additionally, it passed our standards engineering and UX-wise.’Chris Briggs, Virgin Red
‘By guiding the business towards a deeper understanding of itself, Brightec succeeded in positioning the brand to align with its core values. The team worked with the client to produce messaging that resonates. They demonstrated both empathy and professionalism, so the engagement was delightful.'
Alistair Wickens, Goscombe Homes Ltd
Great user experience design makes users’ lives easier. Whether your customers are booking train tickets, shopping online, or monitoring their energy use, mobile app UX design helps them complete these tasks with ease.
At Brightec, we are proud to deliver first-class mobile app designs to our clients across a wide range of industries. Our app designs ensure that every interaction your customers have with your brand is memorable for all the right reasons.
To find out more about user experience design and how we can support your business success, get in touch with us.
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