As education is increasingly shaped by the digital world, so the marketing of education is evolving too. For Kings Education, an iOS prospectus (for both iPad & iPhone) would not only reduce print costs but more importantly offer an impressive, high-quality showcase of its services.

This innovative prospectus option needed to be available at offline locations (such as education fairs) and be thoroughly interactive.

The agent’s area of the app would allow staff to collect vital customer information whilst on the move, growing its vital database and increasing the chances of attracting new students.

This new prospectus would far out-strip the traditional print versions used by education institutions around the world.

As with all our projects, we started by researching the market. What iOS-based prospectuses already existed?

To our surprise, we found very few educational organisations had such an app, and those that did were by and large not very impressive.

In particular, Kings Education wanted to stand out from its competitors. The app needed to have a bespoke and crafted feel but within a tight budget and, of course, with usability as the primary goal.