The Good Fish Guide is produced by the Marine Conservation Society and helps consumers make environmentally sound seafood choices.

The app - The Good Fish Guide - serves as an index of endangered species of fish in the United Kingdom. The app enables users to make ethical purchasing decisions based on the present sustainability of fish species.

The Marine Conservation Society provided us with a series of complicated data-flow diagrams showing the various data sources and patterns the app needed to accommodate.

From here, we began by conducting research with potential users of the app. This extensive user research formed the basis of the inception workshop we undertook with the Marine Conservation Society.

Armed with the user research, conclusions from the inception workshop and their complex data-flow, we created wireframes ready to design and build the app.

From the inception workshop to the final submission to the app stores, we worked closely with the Marine Conservation Society.