Ziffit are one of the UK’s leading online marketplaces. They thrive on simplicity, offering customers a quick and easy way to trade unwanted household media items. We were tasked with building an app that first and foremost delivered on their company values and offered an easy-to-use barcode scanning app.
Simplicity is complexity resolved
Ziffit are a young, ambitious and fast-growing business that allows their customers to trade in old or disused CDs, DVDs, games, books and more.
They wanted an app that could easily replicate the experience of using their website but with one crucial addition - barcode scanning.
Creating a good UX (user experience) was crucial for this app and something we pride ourselves upon doing with all our development projects.
We believe that a good UX experience (in the final product) comes from the innate customer focus we’ve nurtured within our development team.
For this app, in practice a good UX meant; simplicity, practicality and a pleasing design.
Customer conversion rate has almost doubled since that app was re-launched in Autumn 2015.
For Ziffit the most crucial goal was to improve their customer conversion rate. The best looking, easiest to use apps count for nothing if they don’t help the company achieve their core goals.
In the previous version of the app (which we built for Ziffit in 2014) the conversion rate was already significantly greater than their website.
However, we were set the challenge of improving the app and it’s conversion rate once more.
In consultation with our client, we spent time analysing the current performance of the app and working through improvements both suggested by Ziffit and ideas generated from within our team.
We were delighted that early reports suggest that the customer conversion rate has almost doubled since that app was re-launched in Autumn 2015
What Ziffit are saying about Brightec
Everybody who talks about the app says how easy to use it is.
Their developers are good in terms of communication and are visible and very open with the work they do.
Barcode scanner and API integration
The app's chief function is the barcode scanner, which we built using a third party library.
The barcode scanner allows the customer to scan any number of products (from an almost countless number of items), but the app needed to returnretain a price instantly.
We used an API to connect the app to the the website which provides the price look-ups for each item scanned and allowing for instant valuations.
Once a customer has scanned their items, the app provides an onscreen-prompt to create an account in order to begin trading. This account can then be used from both the app and the Ziffit website.
This was a complex operation which we are able to deliver successfully, and within a tight project deadline.