TrainSplit is a ground-breaking rail ticketing service dedicated to saving passengers money. The team chose Brightec to design and build an app that would take the potential of their revolutionary idea and release it to a mass market.
Underground to overground
Splitting train tickets can bring consumer savings of up to 65% but the process of doing so can be time consuming and confusing. With commuters and day-trippers facing enough delays already, TrainSplit’s automated search scans a vast database and delivers cheap and simple travel options.
TrainSplit possessed a wonderful, and potentially game-changing idea, but without the digital solution to bring their plans to life. They approached Brightec and asked us to help them take their idea from underground to overground. We quickly grasped the full potential of their proposal and it was at once full steam ahead to design and build a first-class app.
A high-speed service
Building a powerful but user-friendly app, such as the one required by TrainSplit, involves a long journey from initial conception all the way to final release, stopping along the way for design and development sprints, prototype building and plenty of testing. Their app needed to offer a high-speed service, navigating through their constantly updated database to find the best deals for consumers.
From A to Z
The TrainSplit app has been through our entire Brightec project process. Knowing that one of the primary challenges was in displaying the many journey options it could return, we knew that a design sprint was the only way to start this project.
We spent five days researching and designing a prototype all ready to put before five real users. It wasn’t until we had confirmed or denied our design assumptions that we progressed.
Time is often spent researching the marketplace but as TrainSplit is a unique, one-of-its-kind app, we focused on user interviews, discerning the needs and behaviour of the app’s potential customers.
All along the design and development journey we’re constantly bringing key stakeholders and users onboard. The development then went through a series of sprints, constantly redefining the priorities in the sprint with the client and delivering real working code at the end of each iteration. At each stage we ran the app through a full suite of automated tests. Rigorous testing ensures that our apps won’t go off the rails.
TrainSplit’s automated search scans a vast database and delivers cheap and simple travel options.
Ease of use is paramount
One of the main challenges was ensuring the app could speedily engage with TrainSplit’s large and complex database. Our innate user-focus means we instinctively knew that users have little time for excuses and laborious load times.
Working closely with TrainSplit we built a robust and speedy app that has again and again exceeded user expectations throughout its development and testing. The finished Android app (future apps on other operating systems are to follow) is set to shake-up the UK travel market and we’re thrilled to have helped make that happen.
"There is little they can’t do... I’ve chosen the right company."
"Does exactly what it says on the tin. Based on the website of the same name, Trainsplit looks for the cheapest combination of tickets for your journey and lets you book them in a single transaction."
Barry Salter - 27 Dec 2017