Like many of us, I receive a large number of emails. These include incoming sales enquiries, client communication and the inevitable spam.
The truth is, I have a love/hate relationship with email.
I love that outbound communication is on my terms and timing. Email communication is written and easy to refer back to. With discipline on both sides, it can be threaded enough to make it easy to refer back to a specific subject.
I hate that incoming email communication is constant, invasive and not in my time frame. Written communication is fraught with problems when it comes to tone and voice. It is easy to read into an email something that isn’t specifically being said.
In the light of the above, I’m always tinkering with my strategy and tools for managing email.
I last wrote about this 4 years ago. Despite the time gap, the three tips I described in that article still stand, but here are some additional thoughts:
When I’m meeting with someone I don’t want to be distracted by an email that pops up on the screen of my device. I want to be fully engaged in the conversation.
Although I do still have email on my phone, as I’m often working away from the office (I have toyed with removing it completely but in the end decided I couldn’t do my job without it), I don’t allow it to become a distraction by removing notifications.
I’ve found that the temptation to check my email outside of working hours is strong, if not overwhelming.
Even if I’m not getting notifications, I will automatically check my email client when I have spare few minutes. Typically this will be during an evening or at the weekend. Whilst for many this may not be a problem, I've found it has two effects on me:
The solution for me (as we use Gmail) is Inbox Pause.
Inbox Pause is the result of a 2012 hackathon project for Boomerang. This plugin allows you to stop emails from entering your inbox for a defined period.
You can schedule when you want emails to reappear in your inbox (useful if you only want to deal with email a couple of time a day). But for me, I manually Pause and Unpause for evenings and weekends.
For a number of years, I used various apps on my phone to schedule reminders to emails e.g. remove them from my inbox and return them at a scheduled time/date.
This is so helpful when you are trying to tame a growing inbox, particularly at busy times.
I can remove an important email from my inbox knowing that I’ll be reminded to respond at a more convenient time.
Given that I’m trying to rely on my phone less for email, I’ve recently switched to using the free Boomerang service.
I can click to reschedule an email to come back into my inbox, remind me if I don’t hear back from an email or even schedule an email to be sent at an alternative time.
As this post is starting to sound like an advert for Boomerang (it is brilliant), here are some other email tools I use:
Rapportive - Shows LinkedIn profiles directly in Gmail. This means I can quickly connect to new contacts.
HupSpot - We use HupSpot for managing our sales pipeline. The Gmail plugin allows me to attach emails to the client’s profile in Hubspot. It also has other useful features; such as tracking email opens and inserting “canned responses” (eg template replies).
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