User-centered UI and UX Mobile App Design
Brightec believes the best mobile app designs are those that directly engage and benefit your users. That’s why we’re proud to build user-centered mobile applications that are easy-to-use, beautiful, and accessible for everyone. Mobile app design by Brightec streamlines your business and engages your users for an unbeatable digital experience.
Your mobile app design will influence whether users return to your app or delete it in favour of your competitors. At Brightec, everything begins and ends with your people. We are experts in understanding your users and building apps that meet their needs. Our mobile apps inform, engage, and support your users. You also reap the following benefits:
Over the years we have designed and developed high-performing applications for niches such as pension regulators, healthcare providers, travel agencies, conservation societies, and ecommerce stores (to name just a few!)
Mobile app design involves creating mobile applications that address the needs of your users. Applications have a wide variety of uses; from online shopping and gaming to entertainment and communication. Designing mobile apps that function seamlessly while engaging users requires specialist support. At Brightec, we develop applications that exceed client expectations for better brand visibility, higher conversion rates, and loyal customers. For an application that will further the success of your business, look no further than app design by Brightec.
We believe that user-centred Android and iOS app design is what separates our process from the competition. Great design isn’t just about building applications that look the part; it encompasses taking the user on an engaging journey and helping to solve their problems. Designed with your users in mind, our mobile apps are intuitive and beautiful whilst providing a seamless user experience. The 6 essential phases of our app design process ensure the needs of your users are met.
At the beginning of every project we work closely with you to discuss the purpose and function of your mobile app and any goals you have for this project. This helps us gain an understanding of your requirements so that we can design an app that delivers.
User research means we analyse your company in tools like Google Analytics to understand how people interact with your brand and where users encounter problems. Applications that don’t meet users’ needs aren’t benefiting your business. Our user research confirms how a well-designed mobile app could solve the needs of your users and, in turn, better your brand. User research provides the information we need to design an app your users will love to use.
Ideation is one of the most exciting phases of any android and iOS app design. We gather together as a team to generate ideas that will help your application stand out from the competition. Our team is always overflowing with creative ideas and the ideation phase is the perfect space to share these and discuss our thoughts.
We all have problems that need solving; from customer service frustrations and difficult return policies to understanding financial jargon and filling out lengthy forms. Our team of innovative designers are expert problem solvers. Anticipating problems and then solving them is an integral part of application design and an area our team particularly shines in.
At Brightec, design function is just as important as app aesthetics. Zeplin, Sketch, Abstract and Figma are the main design tools we use at Brightec to help us consider all issues around app accessibility and to ensure our applications are designed appropriately for all users, including those with common visual impairments or other disabilities. This makes our apps widely accessible and ensures your brand is meeting everyones’ needs.
When users come across problems with your application, such as slow loading pages, clutter, and tricky navigation, they won’t just abandon your app but they could also abandon your company. User testing shows us how real users engage with your app, uncovering areas for improvement so we can refine your application and achieve the best possible digital product for your users. We usually use a tool called LookBack to carry out our user testing sessions remotely.
A crucial part of any mobile app is an effective UX (User Experience) and UI (User Interface) Design. Mobile app UX and UI design work together to ensure your mobile application is both functional and compelling. Although UX and UI bring something different to the app design process, they work together to create a connection between your brand and its users. What is the difference between UX and UI design? Let’s take a closer look.
UX (user experience) mobile design focuses on app functionality and its purpose in providing a valuable and engaging user experience. It considers all elements of a user’s interaction to ensure the app is intuitive, easy-to-use, and engaging so your users build a positive brand experience. As part of the UX mobile design process, we utilise our research to create a focused design that prioritises the needs of your users to provide valuable solutions. Our UX mobile design ensures:
UX mobile design by Brightec gives control to your users. By anticipating users’ needs, we can optimise every element of your mobile app for a functional and engaging user experience.
UI (User Interface) is a crucial part of any mobile application design. It creates an emotional connection between the app and the user to create a positive brand experience. This is achieved through a compelling interface design that encourages users to engage with your brand. UI can greatly affect the retention rate of your business and is essential if you want to provide the best app interactions possible. UI mobile app design provides:
Brightec uses UI mobile design to subtly guide the user through the app towards their goals. As part of UI mobile design we carry out user testing to gain a better understanding of where to place navigation buttons. This ensures user-friendly app interactions so your users can accomplish the goals of the app with ease. This ‘wow’ factor is what keeps your customers returning to your app.
Designing for mobile and tablet devices (on iOS and Android) is a unique skill. Brightec have gained specialist knowledge through a wealth of industry experience and have launched apps for clients in various industries. We pride ourselves in our ability to approach even the most complex of requests with integrity, reliability, and team collaboration. With our extensive experience, we can make your dream project a reality.
Let’s get started. If you have an app idea or you just want to ask a couple of questions, get in touch. We would love to hear from you.