lowcostholidays scooped ‘Best Use of Mobile’ at the Travolution Awards 2014.
We don't develop to win awards, we develop apps to meet our clients business goals and provide great user experiences. But, having said that, it's great to have all your hard work recognised and any award we, or one of our clients, receive is always something to be proud of.
The Travolution awards are highly esteemed in the travel industry and lowcostholidays were thrilled that the app we developed for them was an award winner.
We're particularly proud of the app we developed for lowcostholidays. They wanted an app that could be used to search and book for both flights and hotels. Functionality which at that time not offered on any other app. So we had a big challenge ahead of us - no-one had ever done this before.
Upon completion in July 2014 the lowcostholidays app was the first in the UK app store to offer combined booking of flights and hotels from any major travel operator in the UK.
The app has been downloaded just over 300,000 times and it has over 100,000 active users. Most importantly for lowcostholidays the app’s conversion rate is 5 times greater than the mobile website.
Travolution is the UK’s leading multi-media brand for the online travel industry focusing on innovation and digital strategy. The brand provides essential news, commentary, analysis and intelligence-based content those in the travel industry.
Their annual travel awards are unique in recognising companies, brands and individuals who excel in the fields of online travel distribution, digital marketing and technology.
Judged by a panel of proven business leaders, experts and entrepreneurs, the awards are the UK travel industry’s highest accolade for innovation and excellence online.
This is in addition to the recognition we received last week with Clutch. Read all about that here.
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